Local Services Ads — Projected Return
You only pay Google for verified leads. Change any number live — everything recalculates.
Their market — keyword researchdo this before the call
| Keyword | Monthly volume |
|---|
Total monthly searches in their market0
This is credibility, not mathIt doesn't feed the projection. It's there so you can say "there are 4,400 people a month searching for a plumber in your town, and you're not showing up for any of them."
Their numbersfrom Call 1 — replace every default
Work out their real CPLbeats any benchmark
If they can tell you last month's LSA spend and how many leads it produced — or you have access to the dashboard — enter it here and use that number instead.
Benchmarks if you don't have their numbers
Plumbing LSA averages $58.89 per unique lead (760-business sample, Mar 2026); another dataset puts home-services LSA at $53 blended, plumbing $57. About 19% of LSA leads become paying customers (44% book rate × 43% match rate). Plumbing average ticket $1,714, closed ROAS 6.85x. Benchmark spend is gross, before credits — real CPL usually runs a little lower. WA, CO, AZ and FL are the priciest states; CT/MA/NY are not flagged as outliers.
Which tierclick to switch — the model updates
LSA Management
$750/mo
- LSA + GBP management
- Bid management
- Weekly lead review + credit disputes
- License & insurance sweeps
- Call tracking & reporting
LSA + Reputation
$1,395/mo
- Everything in LSA Management
- Review-generation engine (email + QR)
- Citation building & NAP maintenance
- Review monitoring & responses
- Local keyword grid reporting
Lead with $1,395When Category 5 scored badly on the audit, the upgrade is the fix for what they just watched you find — not an upsell.
What it returnswalk the conservative column first
| Per month | Conservative | Recommended |
|---|
Investmentwhat they pay
Growth Media Group · (203) 427-8686 · gogrowthmedia.com