Call 1 — Discovery Capture
Qualify, get the numbers, book Call 2. Do not diagnose. Do not quote price.
Before you dial2 minutes
Search their city + "plumber" and fill this in first. It's what lets you open with a fact instead of a question.
The open30 seconds
"Hey — Nicole from Growth Media, you filled out the LSA audit. Before I called I searched plumbers in [city]. You're not showing in the top three; [competitor] is, with [N] reviews at [X]. You're at [N]. That's usually part of it, but not the whole story. Got fifteen minutes?"
Then stop talking. You've proven you did work before asking for anything.
What's happeninglet him vent
"Tell me what's happening — you turned LSA on, and then what?"
If Search is running: note it, don't quote it. That's a month-two conversation once you're in the account.
The numbersthis is the whole call
"What's your average closed job worth?" … "And what are you spending monthly on ads right now?"
"So an average job's $[X], and you're at $[Y] a month on ads. If we got you four more of those a month — what's that worth to you?"
Then silence. Do not fill it. When he says the number in his own voice, the fee is already priced.
Qualifiershold these
Book Call 2before you hang up
"Here's what I'd do. We run a diagnostic on your account — there are usually two or three settings quietly costing you money, and we find them in about ten minutes. Then we'll show you exactly what it'd take to fix. Separate call, about thirty minutes."
Flags
Fill in the qualifiers above.
Paste into GHL
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Growth Media Group · Call 1 capture · Nothing here is sent to the client